Marketing Classification
The development of marketing was accompanied by its division in various categories depending on some of its constituent factors.Initially, marketing was connected with the production and distribution of goods and services, but afterwards it expanded to other areas like social, politic, entertainment.
Moreover, even inside the company took place a specialization of marketing.
Considering the area where marketing is applied we distinguish between:
- Internal marketing
- International marketing
- Global marketing
When taking into account the market features marketing focuses on:
- Marketing of individual consumption
- Business to business marketing
- Supply marketing, also called Inverted marketing.
Specialization according to product features:
- Material goods marketing
- Commercial services marketing (tourism, banking, insurance, transportation)
- Public services marketing (education, health)
- Social causes marketing (politic, religious, environmental marketing)
- Cultural values marketing (works of art, stage plays, concerts, exhibitions).
Marketing generates a series of utilities that cause the customer satisfaction:
- Product utilities. The product features are advantages for the customer.
- Place utilities. Bringing a product closer to the consumption place through the distribution channel. Marketing provides the needed products as close as possible to the customer's house or workplace, to simplify the act of buying.
- Time utilities. Are closely related to the place utilities. Bringing the product closer assures the purchase of the product in a shorter time.
- Psychic utilities. The satisfaction the customer gets from purchasing renown brands.
Having many areas of expansion, specialized departments and generating many utilities to the customers, marketing has shifted its focus from simply manufacturing products to meeting society's needs.