Product label and packaging
Product label and packagingThe label contains a series of information regarding the product and its brand.
Label functions:
- Identifying the product and the brand
- Presenting and describing the product (manufacturer, model, size, manufacturing date, ingredients)
- Promoting the product – using design and graphic elements.
Package functions:
- Contains and covers the product, forming an integer (selling or manipulating unit)
- Assures product security against any influence
- Protects the product
- Promotes the product – using design and graphic elements, the package is considered to be a mute seller
- Is a differentiation element against the competitors.
Package classification
Regarding their role, packages can be divided in:
- Packages for display and merchandising
- Attract customers' attention
- Determines the selling unit (single or multiple)
- Packages for transport and storage
- Used to group the products in units that facilitate the handling
- Must provide protection from shocks, temperature, humidity.
- Must allow handling with mechanical tools
- Must provide information about the product, the supplier ans the destination.
- Packages for international trade
- Must be adapted to each country's requirements (legal, cultural, climatic)
- The label information must be translated into the local language
- Must be adapted to the transport means and customs.
Environmental problems regarding packaging
The development of various package categories led to environmental problems concerning that fact that some materials used in producing them are not recyclable and have a serious impact on the environment. For this reason, there is a growing interest in finding solutions for either producing packages from biodegradable materials or collecting and recycling the package after product usage.